How We Work
WE MANAGE THE COMPLETE
ADVERTISING SYSTEM.
Red Goat works as an extension of your team. We connect strategy, creative, media, measurement and optimisation so advertising decisions lead to profitable growth.
The G.O.A.T. Advertising System
FIVE CONNECTED PARTS.
ONE COMPLETE SYSTEM.
Advertising works when the parts work together. The G.O.A.T. Advertising System connects the decisions, creative, media and learning that move a business forward.
AD STRATEGY
We define the opportunity, priorities and plan based on your business, market, customers and goals.
AD CREATIVE
We turn the right message, offer and creative idea into advertising that earns attention and action.
AD MEDIA
We put the right budget, format and audience in the right channels to reach customers when it matters.
AD MEASUREMENT
We connect performance and revenue data so decisions are based on what is creating value.
AD OPTIMIZATION
We improve creative, media and budgets continuously so the system learns and grows stronger over time.
WHAT WE MANAGE FOR YOU
THE FORMATS THAT MOVEYOUR MESSAGE.
The right message needs the right format. We manage the advertising formats that help customers discover, understand and act.
Search Ads
Reach people who are actively searching for what your business sells.
Social Ads
Turn attention into demand with ads built for social feeds and communities.
Video Ads
Show your product, story and offer in a format made to hold attention.
Audio Ads
Reach listeners with memorable messages while they stream music and content.
Programmatic Ads
Reach defined audiences across premium digital inventory with greater control.
Mobile & Apps Ads
Connect with customers where they spend time on mobile devices and apps.
Smart TV Ads
Bring your brand to viewers through connected TV and streaming environments.
Native Ads
Place relevant messages in editorial environments that feel natural to the reader.
Where We Advertise
THE CHANNELS THAT REACH
YOUR CUSTOMERS.
We select channels based on your customer, product, growth stage and buying moment. The goal is not to be everywhere. The goal is to be where advertising can make the biggest difference.
How We Work Together
A CLEAR PLAN.
DAILY MANAGEMENT. BETTER NEXT MOVES.
Red Goat is not a campaign setup and a monthly report. We stay close to the work, the numbers and the next decision.
LEARN THE BUSINESS
We understand your products, margins, customers, current advertising and the growth priorities that matter most.
BUILD THE PLAN
We define the strategy, channel mix, measurement priorities, creative direction and practical next actions.
MANAGE THE WORK
We manage campaigns, creative, budgets and performance continuously so the system stays connected and responsive.
MAKE BETTER NEXT MOVES
We review what is working, identify what needs attention and make the decisions that improve growth over time.
EXPECT MORE FROMYOUR ADVERTISING.
Tell us where growth needs to go next, and we will determine whether Red Goat is the right fit.
The day to day delivery behind this way of working is explained in Red Goat's paid media management service.
See how Red Goat manages Google Ads within the wider advertising system.