PAID MEDIA MANAGEMENT FOR BRANDS AND RETAILERS
PAID MEDIA MANAGEMENTBUILT FOR PROFITABLE GROWTH.
Red Goat plans, manages and improves paid media for brands and retailers. We connect strategy, creative, media, measurement and optimisation so every advertising decision is tied to commercial growth.
- 25+ YEARS EXPERIENCE
- $1B+ REVENUE DRIVEN
- 300+ BRANDS SCALED
- 15+ INDUSTRIES SERVED
YOUR BRAND
ONLINE + IN STORE
WHO THIS SERVICE IS FOR
PAID MEDIA MANAGEMENT FOR BRANDSREADY TO GROW.
Red Goat is built for product businesses that need advertising to do more than spend budget. We help brands and retailers connect commercial goals with clearer decisions, stronger creative and more accountable paid media.
ECOMMERCE & DTC BRANDS
Grow profitable online revenue while managing acquisition cost, creative demand and conversion performance.
Paid media management for ecommerce brandsRETAILERS
Connect online demand, promotions, store sales, marketplace activity and retail partners through more accountable advertising.
Paid media management for retailersMANUFACTURERS, DISTRIBUTORS & WHOLESALE
Create measurable demand that supports products, distribution partners, wholesale channels and direct ecommerce growth.
Paid media management for product brands and manufacturersWHAT RED GOAT MANAGES
FIVE CONNECTED PARTS.
ONE ACCOUNTABLE SYSTEM.
Paid media works better when the decisions behind it stay connected. Red Goat manages the work across strategy, creative, media, measurement and optimisation so the next decision is informed by the last.
AD STRATEGY
We assess business priorities, customers, offers, budgets and the role each channel should play before deciding what to do next.
AD CREATIVE
We turn product value, audience insight and offers into clear creative priorities and a practical testing plan.
AD MEDIA
We select and manage the right channels, audiences, formats, budgets and delivery controls for the business objective.
AD MEASUREMENT
We define the commercial signals that matter, including sales, revenue, acquisition cost and performance context where available.
AD OPTIMIZATION
We act on evidence through ongoing improvements to creative, budgets, targeting, placements, landing journeys and channel mix.
WHAT THE SYSTEM IS DESIGNED TO IMPROVE
THE RIGHT SERVICE DEPENDS ON THEBUSINESS PROBLEM.
The system changes according to the constraint holding growth back. That may be sales, return on ad spend, acquisition cost, profitable scale or wasted budget.
Increase Sales
More revenue online, in store and through retail partners.
Explore Increase Sales
Improve ROAS And Lower CAC
Make every advertising dollar return more and acquire each customer for less.
Explore Improve ROAS & Lower CAC
Scale Paid Media Profitably
Grow spend while margins stay protected.
Explore Scale Paid Media Profitably
Stop Wasting Budget
Find the leaks, fix the structure, hold spend accountable.
Explore Stop Wasting BudgetWHERE AND HOW WE ADVERTISE
THE RIGHT CHANNEL DEPENDS ON THE JOBADVERTISING MUST DO.
Red Goat selects channels based on customer behaviour, buying stage, product economics and the commercial outcome advertising needs to create. Not every platform is right for every business.
Advertising Formats
Search Ads
Capture customers who are actively searching for products, categories and solutions.
Explore Search Ads
Social Ads
Turn attention into demand with creative built for social feeds and communities.
Explore Social Ads
Video Ads
Show products, offers and brand stories in formats built to hold attention.
Explore Video Ads
Audio Ads
Reach listeners with memorable messages while they stream music and content.
Explore Audio Ads
Programmatic Ads
Reach defined audiences across premium digital inventory with greater control.
Explore Programmatic Ads
Mobile & Apps Ads
Connect with customers where they spend time on mobile devices and apps.
Explore Mobile & Apps Ads
Smart TV Ads
Bring your brand to viewers through connected TV and streaming environments.
Explore Smart TV Ads
Native Ads
Place relevant messages in trusted editorial environments that feel natural to the reader.
Explore Native AdsWHERE WE ADVERTISE
THE CHANNELS THAT REACH YOUR CUSTOMERS.
We select channels based on your customer, product, growth stage and buying moment. The goal is not to be everywhere. The goal is to be where advertising can make the biggest difference.
HOW WE WORK TOGETHER
A CLEAR PLAN.DAILY MANAGEMENT. BETTER NEXT MOVES.
Red Goat is not a campaign setup and a monthly report. We stay close to the work, the numbers and the next decision.
UNDERSTAND THE BUSINESS
We assess the product, customers, current advertising, commercial priorities and growth opportunity.
BUILD THE PLAN
We define the strategy, creative direction, channel roles, budget approach and measurement plan.
MANAGE THE WORK DAILY
We launch, monitor, coordinate and manage the advertising system as the business moves.
IMPROVE WHAT PAYS BACK
We use live learning to make better decisions about spend, creative, offers, targeting and scale.
PROOF THAT SUPPORTS THE WORK
LOOK AT THE WORK.HEAR FROM THE PEOPLE BEHIND IT.
The right agency relationship should be easy to examine. Explore the brands Red Goat works with, what clients say and the senior team responsible for the decisions.
IS RED GOAT THE RIGHT FIT?
THE BEST WORK STARTS WITH ACLEAR BUSINESS GOAL.
Red Goat is most useful when the business has a product or retail offer, a clear growth objective and a willingness to improve the decisions behind advertising.
- A PRODUCT OR RETAIL OFFER THAT NEEDS MORE DEMAND
- A CLEAR GROWTH GOAL, SUCH AS SALES, PROFITABILITY, ACQUISITION EFFICIENCY OR SCALE
- ACCESS TO RELEVANT COMMERCIAL AND PERFORMANCE DATA
- A WILLINGNESS TO IMPROVE CREATIVE, CUSTOMER JOURNEYS AND MEDIA DECISIONS
- A PRACTICAL DECISION PROCESS THAT ALLOWS THE WORK TO MOVE FORWARD
COMMON QUESTIONS
WHAT BRANDS AND RETAILERS ASK BEFORE THEY APPLY.
Red Goat manages the connected work across strategy, creative, media, measurement and optimisation. The focus is on making each advertising decision more accountable to commercial growth.
Channel choice depends on the customer, buying moment, product and commercial objective. Explore the ad platforms Red Goat manages to see the current platform coverage.
Yes. Red Goat works with ecommerce brands, retailers, product brands and manufacturers that need paid media to support more profitable growth.
Red Goat reviews the commercial goal, creative, channel mix, targeting, budgets, measurement and customer journey to identify the decisions most likely to improve efficiency. Results depend on the business, offer, data and market conditions. Improve ROAS and lower customer acquisition cost.
Red Goat agrees the commercial signals that matter most, such as sales, revenue, acquisition cost and performance context, then uses that information to guide the next decisions.
Red Goat reviews the business, growth goal and paid media needs to determine whether the team is the right fit for the work. Apply to work with us.
READY TO MAKE PAID MEDIA MORE ACCOUNTABLE TO GROWTH?
BUILD BETTER ADVERTISING DECISIONS.
Tell Red Goat where growth needs to go next, what is holding performance back and what a better commercial result would look like. We will determine whether our team is the right fit.
When active search demand, product visibility, and measurable acquisition matter, explore Red Goat’s Google Ads agency services.
When Facebook and Instagram need to create demand, test creative, and support accountable growth, explore Red Goat’s Meta Ads agency services.
When brands and retailers need demand creation, creative testing, social commerce, and retargeting managed as one system, explore Red Goat’s Social Media Advertising Management service.
When profitable ecommerce growth is the goal, see how Red Goat helps Ecommerce and DTC Brands grow through paid media management.
When product demand, promotions, store and ecommerce sales need to work together, see how Retailers grow through paid media management.
When stronger product demand, customer acquisition, and commercial growth are the goal, see how Red Goat helps Consumer Brands grow through paid media management.