BUILT FOR BRANDSTHAT EXPECT MOREFROM THEIRADVERTISING.BUILT FOR BRANDSTHAT EXPECT MORE FROMTHEIR ADVERTISING.
Red Goat helps brands and retailers turn advertising into a reliable growth channel. You get direct access to senior leadership, hands on execution and a plan built around your products, promotions, customers and commercial goals.
25+ years on the client side.Built for the decisions you make today.
Alaa Hassan has spent most of his career inside ecommerce businesses, brands and retailers. He has managed marketing, budgets, promotions and growth targets where the results had to show up in sales, not slide decks. That is why Red Goat starts with your business, then builds the advertising plan around it.
At a glance
25+ YEARS
Ecommerce, brand and retail growth experience
$1B+
Revenue driven
300+
Brands scaled
15+
Industries served
WHY IT MATTERS FOR YOUR BUSINESS
01
DIRECT ACCESS TO SENIOR LEADERSHIP
Work with people who understand the business, own the strategy and can make decisions quickly.
02
STRATEGY THAT FITS THE BUSINESS
Every plan starts with your products, promotions, margins, customers and growth goals.
03
CLEAR DIRECTION, NOT MORE REPORTING
See what is working, what needs attention and what we do next.
04
ONE CONNECTED TEAM
Strategy, creative, media and optimisation work together towards the same commercial outcome.
THE EXPERIENCE BEHIND THE ADVICE
Built inside brands and retailers.Not around them.
Red Goat is built on 25+ years of making growth decisions from the client side, where every marketing move had to support the business.
2000
A TECHNICAL FOUNDATION
Began a career where technology, customer experience and commercial performance meet.
2001
STARTED IN ECOMMERCE
Joined iNetVideo.com and began learning what turns an online store into a growth business.
2011
GROWTH RECOGNISED
Helped support the growth behind iNetVideo.com being named to the Inc. 500 and Inc. 5000 lists.
2014
SHARED THE PLAYBOOK
Created Ecommerce Training Academy to give business owners and marketing teams practical growth education.
2015
BUILT MORE RETAIL EXPERIENCE
Joined Beyond the Rack and expanded hands on experience inside fast moving ecommerce.
2016
LED DIGITAL INSIDE RETAIL
Became Director of Digital Marketing at Linen Chest, connecting marketing, promotions and business goals.
2019 TO 2025
HELPED ESTABLISHED BRANDS GROW
Supported brands including Mackage, Dynamite and Garage with practical growth strategy.
2025
LAUNCHED RED GOAT
Brought client side experience, specialist execution and accountable advertising together in one agency.
SHARING WHAT WORKS
Practical growth experience,shared with the people doing the work.
Alaa has spoken at ecommerce and retail events, led workshops and taught teams in Canada, the United States and Australia since 2005. The focus has always been useful advice on advertising, ecommerce and commercial growth.
01 / Global Ecommerce Speaking
GLOBAL ECOMMERCE SPEAKING
Speaking at retail and ecommerce events across Canada, the United States and Australia since 2005.
02 / Workshops & Webinars
Live participant sessions
Training content
Webinar programmes
WORKSHOPS AND WEBINARS
Practical sessions for businesses, marketing teams and industry groups that need clear answers and better next steps.
EVENTS AND ORGANISATIONS
Trusted by the commercecommunity.
Alaa has shared practical advice on ecommerce strategy, advertising and commercial growth with retail events, industry organisations and commerce communities around the world.
BUSINESS GROWTH PROOF
Built inside a business recognisedfor growth.
At iNetVideo.com, Alaa helped develop the growth strategy behind its Inc. 500 and Inc. 5000 recognition. That experience shaped a more commercial approach to ecommerce, advertising and growth.
COACHING AND TRAINING
Ecommerce Training Academy was built to help founders and marketing teams make better decisions about strategy, advertising, conversion and execution. The same practical mindset shapes the work at Red Goat.
01STRUCTURED COURSES
02LIVE COACHING
03PRACTICAL IMPLEMENTATION
ecommercetrainingacademy.com
01
THE TEAM
Senior people. The right specialists.One team around your business.
Red Goat brings the right expertise to each growth priority across strategy, creative, media and optimisation. You work closely with a senior lead who sees the whole picture and keeps the team focused on the same business goal.
FOUNDER LED. SPECIALIST BACKED. BUILT FOR BRANDS AND RETAILERS.
BUILT ON 25+ YEARS OF REAL
GROWTH MARKETING EXPERIENCE.
BUILT ON 25+ YEARS OF REAL
GROWTH MARKETING EXPERIENCE.
Not another agency speech. Promise.
You do not need another agency tossing around buzzwords and sending you reports that do not mean anything.
You need a partner who actually understands business and knows what it takes to grow a brand in the real world.
I spent the majority of my career on the client side. Running marketing, managing budgets, and being accountable for results with my own name on the line. Not as a consultant. As the person responsible for growth.
One thing became clear across all of it: growth is amplified by advertising. Specifically digital advertising. It is the one channel where you control the audience, the message, the offer, and exactly how much you spend. Done well, it amplifies everything else you do in marketing.
After years of advising and coaching brand owners and marketing leaders, I launched Red Goat to put that belief into practice. Today, I am fully dedicated to building the kind of agency I always wished existed when I was on the other side of the table.
At Red Goat, we build the advertising system around your business. Your calendar, your offers, your audience, your goals. No layers of account management. No junior teams running your budget. Just senior thinking, hands-on execution, and a clear focus on results.
If you have worked with agencies that overpromise and underdeliver, you are not alone. That is exactly why I built Red Goat.
