Red Goat is a founder-led advertising partner for brands and retailers that need senior thinking, clear accountability, and a growth system built around the business—not agency layers.
Alaa Hassan has spent more than two decades helping ecommerce brands and retailers grow. The experience comes from being close to the strategy, the numbers, the channels, and the decisions that move the business forward.
At a glance
25+ Years
Ecommerce & growth experience
$1B+
Revenue driven
300+
Brands scaled
15+
Industries served
What that means for your business
01
Senior people on the work
You work with people who can make a decision and move things forward.
02
A plan built around your business
The strategy starts with your product, customers, goals, and numbers.
03
Clear answers, not agency noise
You know what is working, what needs to change, and what happens next.
04
One connected growth partner
Strategy, creative, ads, and reporting work together around the same goal.
THE EXPERIENCE BEHIND THE WORK
25+ Years buildingEcommerce growth.
From early ecommerce to growth roles, education, and Red Goat today—the experience behind the advice is built on the work itself.
2000
GRADUATED IN COMPUTER SCIENCE
The technical foundation behind a career in ecommerce and digital growth.
2001
JOINED iNETVIDEO.COM
Started building ecommerce and digital growth experience from the ground up.
2011
iNETVIDEO.COM REACHED THE IR 500 AND INC. 5000 LISTS
Part of the growth journey behind recognised ecommerce performance.
2014
LAUNCHED ECOMMERCE TRAINING ACADEMY
Created practical ecommerce education, training, and coaching.
JOINED LINEN CHEST AS DIRECTOR OF DIGITAL MARKETING
Led digital marketing work for a major Canadian retailer.
2019—2025
FRACTIONAL GROWTH CONSULTANT
Supported brands including Mackage, Dynamite, Garage, and more.
2025
LAUNCHED RED GOAT
Bringing the full experience into one founder-led growth partner.
ON THE STAGE. IN THE ROOM. ON THE WORK.
The system has beenshared well beyond Red Goat.
Alaa has spoken at ecommerce events internationally since 2005, across the United States, Canada, and Australia, and has led workshops and webinars for entrepreneurs, brands, and ecommerce communities.
01 / Global Ecommerce Speaking
GLOBAL ECOMMERCE SPEAKING
Speaking and event participation across the United States, Canada, and Australia since 2005.
02 / Workshops & Webinars
Live participant sessions
Training content
Webinar programmes
WORKSHOPS & WEBINARS
International and private webinar programmes, including collaborations connected to the Caribbean Islands and the Belgium Consulate in New York.
EVENTS & ORGANISATIONS
Shared with the ecommercecommunity.
Alaa has shared ecommerce strategy, advertising insight, and practical growth education with retail events, industry organisations, and commerce communities internationally.
Business growth proof
Helped take iNetVideo.comto the Inc. 500 & Inc. 5000.
Alaa helped build the growth strategy behind iNetVideo.com’s recognition on the Inc. 500 and Inc. 5000 lists—combining ecommerce execution, digital marketing, and commercial discipline.
03 / Coaching & Training
Ecommerce Training Academy.
A practical education platform built to help ecommerce teams improve strategy, advertising, conversion, and growth execution through structured training, coaching, and community learning.
01Structured courses
02Live coaching
03Practical implementation
ecommercetrainingacademy.com
01
THE TEAM
SENIOR PEOPLE.ONE TEAM AROUND THE WORK.
Red Goat brings the right people around each growth problem—from strategy and creative to media and optimisation. You get a focused team that knows the business and stays close to the work.
FOUNDER-LED. SPECIALIST-BACKED. BUILT TO MOVE.
BUILT ON 25+ YEARS OF REAL
GROWTH MARKETING EXPERIENCE.
BUILT ON 25+ YEARS OF REAL
GROWTH MARKETING EXPERIENCE.
Not another agency speech. Promise.
You do not need another agency tossing around buzzwords and sending you reports that do not mean anything.
You need a partner who actually understands business and knows what it takes to grow a brand in the real world.
I spent the majority of my career on the client side. Running marketing, managing budgets, and being accountable for results with my own name on the line. Not as a consultant. As the person responsible for growth.
One thing became clear across all of it: growth is amplified by advertising. Specifically digital advertising. It is the one channel where you control the audience, the message, the offer, and exactly how much you spend. Done well, it amplifies everything else you do in marketing.
After years of advising and coaching brand owners and marketing leaders, I launched Red Goat to put that belief into practice. Today, I am fully dedicated to building the kind of agency I always wished existed when I was on the other side of the table.
At Red Goat, we build the advertising system around your business. Your calendar, your offers, your audience, your goals. No layers of account management. No junior teams running your budget. Just senior thinking, hands-on execution, and a clear focus on results.
If you have worked with agencies that overpromise and underdeliver, you are not alone. That is exactly why I built Red Goat.
