MANUFACTURERS, DISTRIBUTORS & WHOLESALE
Build demand.Move more product.
Red Goat helps product businesses create demand that supports retail partners, distributors, dealers, wholesale buyers and direct ecommerce growth.
Trusted Partner
- Meta
- TikTok
- Snapchat
- Microsoft
- Spotify
- X.com
Product & commerce flow
- PRODUCT BRANDManufacturing
- DISTRIBUTORSDealers & wholesale
- RETAIL CHANNELSStores & marketplaces
- DIRECT ECOMMERCEOwned storefront
- 25+ YEARS EXPERIENCE25+YEARS EXPERIENCE
- $1B+ REVENUE DRIVEN$1B+REVENUE DRIVEN
- 300+ BRANDS SCALED300+BRANDS SCALED
- 15+ INDUSTRIES SERVED15+INDUSTRIES SERVED
WHAT PRODUCT BUSINESSES NEED FROM ADVERTISING
More than impressions.More product moving.
Advertising should create consumer demand that pulls products through retail, distributor, dealer and wholesale channels, and connect investment to real product movement instead of surface-level media metrics.
CREATE DEMAND BEFORE THE ORDER
Build awareness and product interest so customers search for, ask for and choose your products before they reach a retailer, dealer or marketplace listing.
SUPPORT PARTNER SELL-THROUGH
Give retail partners, distributors, dealers and wholesale accounts real consumer demand behind the products they carry, without relying only on trade relationships or discounting.
MOVE THE PRODUCTS THAT MATTER MOST
Put more investment behind launches, priority SKUs, seasonal demand, retail availability and the categories that create profitable product movement.
HOW WE SOLVE IT
IMPLEMENT THE G.O.A.T. ADVERTISING SYSTEM FOR MANUFACTURERS, DISTRIBUTORS & WHOLESALE BRANDS.
Five connected parts turn advertising for manufacturers, distributors and wholesale brands into a measurable, scalable system for profitable growth.
HOW IT WORKS
- 01
AD STRATEGY
We define the right growth opportunity around your product categories, priority SKUs,
retail partners, dealer networks, wholesale accounts, regions and margin goals. - 02
AD CREATIVE
We build creative that explains the product, supports launches and gives
customers a reason to ask for it at retailers, dealers and online. - 03
AD MEDIA
We manage the channels, audiences, formats and budgets that create demand across
regional markets, marketplaces, partner storefronts and direct ecommerce. - 04
AD MEASUREMENT
We connect advertising activity, ecommerce data and sell-through
signals so product and channel performance is clear, not assumed. - 05
AD OPTIMIZATION
We continuously improve creative, media, budgets and product focus so demand keeps
turning into profitable product movement across wholesale, retail and ecommerce.
BUILT FOR HOW PRODUCT SELLS
Demand has to travelthrough every channel.
Product discovery, retail availability, dealer coverage, wholesale accounts, marketplace listings and direct ecommerce all influence whether advertising is creating real product movement.
PRODUCT & CATEGORY DEMAND
Create demand around the products, categories and priority SKUs that matter most to the business and to the accounts that carry them.
EXPLORE STRATEGYRETAIL, DEALER & DISTRIBUTOR SUPPORT
Help customers find the products your partners stock, in the regions and channels where availability and sell-through matter.
EXPLORE ADVERTISINGLAUNCH & SEASONAL MOMENTS
Make product launches, seasonal demand and priority inventory work harder without leaning on constant trade discounting.
EXPLORE CREATIVECHANNEL MEASUREMENT
Connect advertising investment to product movement, channel performance and the commercial outcomes that shape the next decision.
EXPLORE OPTIMIZATIONBUILT FOR YOUR CATEGORY
We understand the momentsthat move your products.
Demand changes by product category. Buying cycles, retail availability, dealer coverage, seasonal peaks and the path to purchase should shape the advertising plan.
WHO THIS IS FOR
Is Red Goat the right partner for your product business?
You’re built to move product.
We do our best work with manufacturers, distributors and wholesale businesses that have real products, real demand and the willingness to connect advertising to sell-through across every channel.
- A product business selling through retail partners, distributors, dealers, wholesale accounts or direct ecommerce.
- Already generating revenue and ready to create more demand around priority SKUs, categories and regions.
- Focused on profitable product movement, not simply buying more traffic or impressions.
- Open to improving product story, creative, launch planning, channel mix and measurement together.
Probably not us
A poor fit if you are…
- Pre-revenue product businesses looking for a shortcut to distribution.
- Companies focused only on cheap reach, disconnected clicks or surface-level ROAS.
- Businesses relying purely on trade relationships and discounting to move product.
- Companies expecting advertising alone to solve weak product availability, pricing or channel execution.
Trusted partners
Brands that trust Red Goat.
READY TO MOVE MORE PRODUCT?
Build a demand systemthat moves product.
We help manufacturers, distributors and wholesale businesses turn better advertising into stronger product demand, better retail and dealer support, and profitable growth across every channel.
Trusted Partner
- Meta
- TikTok
- Snapchat
- Microsoft
- Spotify
- X.com