Strategy, campaign structure, product feeds where relevant, creative inputs, budget allocation, measurement, reporting and ongoing optimisation. The work covers the connected decisions behind performance, not campaign settings in isolation.

The decision depends on available demand, product economics, the quality of your product and conversion data, creative strength, the buying journey and the commercial objective. The goal is the right mix, not every campaign type.

Yes. We work with ecommerce and DTC brands, retailers selling online and in store, and product brands, manufacturers and distributors selling through direct, wholesale and dealer channels.

We start by diagnosing where spend is going: campaign structure, search terms, product feed quality, audience overlap, measurement accuracy and landing journeys. From there we tighten controls and reallocate budget toward what contributes commercially, and keep reviewing it. There is no guaranteed outcome, only a disciplined process. Find and reduce wasted advertising spend.

We agree the commercial measures that matter to your business first, then make sure the underlying data supports them: conversion quality, revenue, acquisition cost and, where available, offline or in store signals. See how Red Goat works with your team.