ECOMMERCE AND DTC ADVERTISING AGENCY
Grow profitableecommerce and DTC revenue.
Red Goat is an ecommerce and DTC advertising agency for brands that need paid media to produce profitable orders, not just traffic. We manage ecommerce advertising across search, social and the platforms where your customers discover, compare and buy.
Trusted Partner
- Meta
- TikTok
- Snapchat
- Microsoft
- Spotify
- X.com
- 25+ YEARS EXPERIENCE25+YEARS EXPERIENCE
- $1B+ REVENUE DRIVEN$1B+REVENUE DRIVEN
- 300+ BRANDS SCALED300+BRANDS SCALED
- 15+ INDUSTRIES SERVED15+INDUSTRIES SERVED
WHAT ECOMMERCE & DTC BRANDS NEED FROM ADVERTISING
More than sessions.More orders that pay back.
Ecommerce and DTC growth is not about sending more people to the site. It is about making the right products easier to discover, the buying journey easier to complete, and every customer more valuable than they cost to acquire.
BUILD OWNED DEMAND FOR YOUR DIRECT STOREFRONT
Create demand around the products, launches, best sellers, collections, and offers most likely to bring qualified new customers to your own storefront.
TURN PRODUCT INTEREST INTO PROFITABLE ORDERS
Connect paid media, creative, product page, merchandising, offer, and checkout so more high-intent visitors become customers at a customer acquisition cost your margin can carry.
GROW REVENUE BEYOND THE FIRST PURCHASE
Scale the products, campaigns, cross-sells, and customer journeys that improve average order value, retention, repeat purchase, and profitable customer lifetime value.
HOW RED GOAT HELPS ECOMMERCE & DTC BRANDS GROW
One growth system.Built to sell more profitably.
Red Goat connects paid media, creative, merchandising, conversion performance, and customer value so ecommerce advertising management works as one system built around stronger revenue economics.
FIND THE REVENUE OPPORTUNITY
We assess product demand, category structure, customer journey, site experience, offer, acquisition cost, margin, retention, and current media to identify what is holding revenue back.
EXPLORE CONSULTINGBUILD CAMPAIGNS THAT MOVE PRODUCTS
We turn brand story, creative, collection strategy, search demand, social content, launches, and offers into campaigns built for discovery, new customer growth, and conversion.
EXPLORE CREATIVE & ADVERTISINGOPTIMIZE WHAT PAYS BACK
We manage budgets, channels, creative, and measurement around the campaigns and customer journeys that improve order quality, repeat purchase, customer value, and profitability.
EXPLORE OPTIMIZATIONBUILT FOR HOW ECOMMERCE & DTC BRANDS GROW
Every part of the journeyhas to earn its place.
Product discovery, merchandising, conversion, acquisition cost, margin, retention, and media investment all influence whether the next dollar can create more profitable revenue.
PRODUCT DISCOVERY
Make the right products, launches, best sellers, collections, and offers easier for customers to find.
EXPLORE STRATEGYCUSTOMER ACQUISITION
Build the channel, audience, and creative mix that brings qualified new customers to your storefront at a sustainable cost.
EXPLORE ADVERTISINGCONVERSION & MERCHANDISING
Connect ads, product pages, product detail, offers, and checkout around the buying decision.
EXPLORE OPTIMIZATIONRETENTION & REPEAT REVENUE
Turn more first orders into cross-sell, replenishment, repeat purchase, and stronger lifetime customer value.
EXPLORE CONSULTINGBUILT FOR YOUR CATEGORY
We understand the momentsthat move your customers.
Ecommerce and DTC growth differs by category. Product research, purchase cycle, merchandising, creative, customer expectations, and repeat opportunity all shape the advertising plan.
WHO THIS IS FOR
Is Red Goat the right ecommerce and DTC advertising agency for your brand?
You’re built to sell more.
We do our best work with Ecommerce and DTC Brands that have real product demand, real revenue, and the willingness to improve the full journey behind growth.
- An ecommerce or DTC brand already generating revenue and ready to make customer acquisition and conversion work harder.
- Focused on profitable orders, stronger product discovery, healthy acquisition cost, and more valuable customers—not just more traffic.
- Open to improving brand story, creative, merchandising, offers, launches, conversion, media, and retention together.
- Looking for senior operators who can connect strategy to the daily growth decisions.
- Ready to improve advertising, product story, creative, merchandising, offers, conversion, and retention as one connected growth plan.
Probably not us
A poor fit if you are…
- Pre-revenue brands looking for a shortcut to ecommerce or DTC scale.
- Businesses focused only on traffic volume, surface-level ROAS, or cheap clicks.
- Brands unwilling to improve product story, creative, site experience, offers, or customer retention.
- Companies expecting advertising alone to solve weak merchandising, product positioning, or customer experience.
FAQ
Ecommerce and DTC advertising questions
Red Goat manages advertising strategy, channel selection, campaign structure, search and social buying, product and catalogue promotion, creative direction for performance, audience and offer testing, budget allocation, conversion support, and commercial reporting against revenue and acquisition cost.
Yes. Red Goat treats Ecommerce and DTC Brands as one combined audience. The approach is the same: build demand for the right products, acquire customers at a cost the margin can carry, and grow revenue beyond the first order.
Platform selection follows product demand, search behaviour, creative capacity, margin, and the commercial objective. Where customers already search, Google Ads usually leads. Where demand has to be created around product and story, Meta and the wider social platforms usually lead. Most brands need a mix, weighted by what pays back.
The work considers the products, offer, creative, audience, channel, product page, merchandising, and measurement together. We prioritise the products and journeys that contribute after advertising cost, then scale what pays back and cut what does not.
Performance is reviewed against the agreed commercial measures, including revenue from paid, customer acquisition cost, return on ad spend, contribution after advertising cost, and repeat purchase where the data supports it.
Trusted partners
Brands that trust Red Goat.
READY TO GROW ECOMMERCE AND DTC REVENUE MORE PROFITABLY?
Build a growth systemthat makes every order work harder.
We help ecommerce and DTC brands turn better advertising into more qualified shoppers, stronger conversion, repeat revenue, and a more valuable business.
Trusted Partner
- Meta
- TikTok
- Snapchat
- Microsoft
- Spotify
- X.com
Ecommerce and DTC brands can see the wider operating model behind this work through Red Goat's paid media management service.
Ecommerce and DTC brands can use Google Ads management for ecommerce growth to connect Shopping, Search, product feeds, and profitable customer acquisition.
Ecommerce and DTC brands can use Meta Ads management for ecommerce growth to turn product creative, catalogues, prospecting, and retargeting into a more accountable acquisition system.
Ecommerce and DTC brands can use Social Media Advertising Management for ecommerce growth to connect product creative, catalogues, prospecting, and retargeting around accountable acquisition.