MICROSOFT ADS AGENCY FOR BRANDS AND RETAILERS
MICROSOFT ADVERTISING MANAGEMENTBUILT FOR PROFITABLE GROWTH.
Red Goat is a Microsoft Ads agency for brands and retailers that need Bing Search, Shopping, and Microsoft Audience Network activity managed around high intent demand, product visibility, incremental customer acquisition, and profitable growth. We assess whether Microsoft earns a role in the media mix before scaling spend.
- 25+ Years Experience
- $1B+ Revenue Driven
- 300+ Brands Scaled
- 15+ Industries Served
Reach The Right People
Use the relevant platform placements, approved audience signals and clear customer context to reach people who may be relevant to the offer.
Increase Conversions
Turn qualified attention, product discovery or lead generation activity into sales or leads through a clear offer and conversion path.
Boost Revenue
Use the platform as a deliberate part of the media mix when it earns a clear role in demand creation, consideration, customer acquisition or revenue growth.
Measurable Results
Connect platform activity to available conversion, revenue, lead quality, product or commercial signals so decisions are based on more than clicks.
Trusted by ambitious brands & retailers
THE PROBLEM
Is Microsoft Ads your best advertising channel?
Microsoft Ads can capture high intent demand at competitive costs, but it earns a role only when search demand, product data, offer, landing experience, and measurement can support the commercial objective. Red Goat helps establish that role before more budget is committed.
Just Getting Started with microsoft ads?with microsoft ads?
- Not sure what role Microsoft Ads should play beside Google and your other channels?
- Unsure how much budget a first Microsoft Ads test really needs?
- No account structure or campaign plan built around a commercial objective?
- Product feed, ad copy and landing pages not ready for high intent search?
- No measurement in place to judge whether Microsoft earns a place in the mix?
Spending But Not Growing with microsoft ads?with microsoft ads?
- Budget spread across search, shopping and audience campaigns that were never tested?
- Product data and offers that no longer match your pricing or availability?
- Reported platform returns that never show up in actual revenue?
- Landing pages and conversion paths that are not ready for the traffic you are buying?
- No budget strategy across search, shopping and retargeting?
HOW WE SOLVE IT
THE G.O.A.T. ADVERTISING SYSTEM FOR Microsoft Ads.
Five connected parts turn Microsoft Ads into a measurable, scalable system for profitable growth.
HOW IT WORKS
- 01
Ad Strategy
Define whether Microsoft Ads should support high intent search demand, shopping visibility, incremental customer acquisition, or audience network reach based on commercial fit.
- 02
Ad Creative
Develop approved ad copy, extensions, product data quality, and creative assets that answer real search intent with a clear reason to buy. Keep ad copy and creative assets distinct.
- 03
Ad Media
Manage search, shopping, performance and audience campaigns, feeds, bidding, budgets, and account structure only where each earns a role.
- 04
Ad Measurement
Connect Microsoft activity to available conversion, revenue, product, lead quality, and commercial signals so decisions are based on more than clicks or impression share.
- 05
Ad Optimization
Improve keywords, search terms, ad copy, product data, audiences, bids, budgets, and campaign structure as learning accumulates.
THE RIGHT SOLUTION
The right Microsoft Ads campaignFor how your customers buy.
Every campaign type earns its place. We match the right mix to your business, your margins and the way your customers actually buy.
Search ADS
Use when people are actively searching with intent your offer can answer and the landing page supports the query.
- Reach high intent searchers
- Own the queries that convert
- Lower cost per acquisition
Shopping ADS
Use when product data, pricing, availability, and margin support competitive visibility in shopping results.
- Show products with live pricing
- Reach ready to buy shoppers
- Scale best sellers profitably
Audience ADS
Use when the account has enough conversion data and a clear commercial objective to let automation work within controls.
- Build demand beyond search
- Reach new audiences efficiently
- Prime future buyers
Performance Max
Use when audience network reach can extend demand without diluting the return from high intent search.
- Cover all placements at once
- Let automation find buyers
- Feed it the right signals
LinkedIn Profile Targeting
Use when there is sufficient relevant visitor or customer activity and a clear reason to continue the journey.
- Target by company and role
- Cut irrelevant spend
- Ideal for B2B pipelines
Retargeting ADS
Use when incremental reach on Microsoft properties is genuinely additive rather than duplicating existing demand.
- Re-engage previous visitors
- Stay top of mind
- Convert more return visits
WHAT WE MANAGE
Your Microsoft Ads account,Taken care of from start to finish.
You focus on running the business. We take ownership of the moving parts that make Microsoft Ads a dependable growth channel.
Microsoft Advertising Growth Strategy
Define the commercial role for high intent search, shopping visibility, and incremental customer acquisition.
Microsoft Ads Account Audit
Review account structure, keywords, search terms, ad copy, product feeds, bidding, budgets, tracking, and commercial performance.
Search and Shopping Campaign Build
Build or rebuild campaigns around search intent, product priorities, margin, customer journey, and measurement.
Product Feed and Data Quality
Improve titles, attributes, pricing, availability, and feed health so shopping visibility reflects real commercial priorities.
Ad Copy and Creative Inputs
Plan ad copy and extensions separately from creative assets, product imagery, proof, and offer materials.
Commercial Measurement and Reporting
Report against agreed conversion, revenue, product, lead quality, and commercial measures with clear limits of available data.
Trusted partners
Brands that trust Red Goat.
“Red Goat took our Microsoft Ads from an afterthought to a core sales driver. The team is proactive, transparent and truly gets results.”
Agency fit check
Is Red Goat the right Microsoft Ads agency for your business?
A good match if you are…
- A brand or retailer selling online, in-store or through retail partners.
- Already generating revenue and ready to grow it with Microsoft Ads.
- Looking for a team that builds strategy around your business, not templates.
- Open to a partner who tells you what is working and what is not.
- Ready to build the platform role around commercial evidence, with product data, offer, tracking and testing readiness in place.
Probably not us
A poor fit if you want…
- A cheap set it and forget it account with no strategy behind it.
- Guaranteed results without room to test creative and learn.
- An agency that will not challenge your offer or your funnel.
- A short term push with no plan for what comes after.
FAQ
Frequently Asked Questions
The questions most brands and retailers ask before working with us. Answered honestly.
Budget depends on search volume in your category, competition, product data readiness, offer, margin, measurement, and the testing needed. We size a test around the commercial decision rather than a universal spend figure.
High intent search can respond quickly, but stable commercial results depend on account structure, product data, offer, tracking, and iteration over time.
Often yes, when the audience is genuinely incremental and the economics hold at a smaller scale. We assess it as an addition to the mix, not an automatic duplicate of Google activity.
We manage strategy, search intent, product data, ad copy, creative assets, media, measurement, and optimisation as one system, and report against commercial measures agreed with you.
Fit depends on real search demand, competitive product data or offer, a suitable landing experience, and measurement that connects clicks to revenue or qualified leads.
Ready to make Microsoft Ads work harderfor your business?
Tell us about your category, search demand, product data, offer, customer journey, budget range, measurement setup, and the commercial decision you need help making. We will determine whether Red Goat is the right fit.
Microsoft Ads is managed as part of Red Goat's paid media management service, alongside the search and acquisition strategy.