LINKEDIN ADS AGENCY FOR B2B
LINKEDIN ADVERTISING MANAGEMENTBUILT FOR PROFITABLE GROWTH.
Red Goat is a LinkedIn Ads agency for brands, retailers, and business to business teams that need professional audience advertising managed around lead quality, pipeline, considered purchases, and profitable growth. We assess whether LinkedIn earns a role in the media mix before building campaigns around a clear commercial objective.
- 25+ Years Experience
- $1B+ Revenue Driven
- 300+ Brands Scaled
- 15+ Industries Served
Reach The Right People
Use the relevant platform placements, approved audience signals and clear customer context to reach people who may be relevant to the offer.
Increase Conversions
Turn qualified attention, product discovery or lead generation activity into sales or leads through a clear offer and conversion path.
Boost Revenue
Use the platform as a deliberate part of the media mix when it earns a clear role in demand creation, consideration, customer acquisition or revenue growth.
Measurable Results
Connect platform activity to available conversion, revenue, lead quality, product or commercial signals so decisions are based on more than clicks.
Trusted by ambitious brands & retailers
THE PROBLEM
Is LinkedIn Ads your best advertising channel?
LinkedIn can support lead generation, pipeline creation, and considered purchase journeys, but it earns a role only when the audience, offer, ad copy, creative assets, qualification process, and measurement can support the commercial objective. Red Goat helps establish that role before more budget is committed.
Just Getting Started with linkedin ads?with linkedin ads?
- Not sure what role LinkedIn should play beside your other channels?
- Unsure how much budget a first LinkedIn Ads test really needs?
- No account structure or campaign plan built around a commercial objective?
- No lead qualification, CRM handoff or follow up process in place?
- No measurement in place to judge whether LinkedIn earns a place in the mix?
Spending But Not Growing with linkedin ads?with linkedin ads?
- Budget spread across audiences and campaign types that were never tested?
- Leads arriving in volume but rarely converting into pipeline?
- Reported platform returns that never show up in actual revenue?
- Landing pages and forms that are not ready for the traffic you are buying?
- No budget strategy across prospecting, lead generation and retargeting?
HOW WE SOLVE IT
THE G.O.A.T. ADVERTISING SYSTEM FOR LinkedIn Ads.
Five connected parts turn LinkedIn Ads into a measurable, scalable system for profitable growth.
HOW IT WORKS
- 01
Ad Strategy
Define whether LinkedIn should support lead generation, pipeline creation, account based reach, recruitment, partner or wholesale demand, or considered purchase journeys based on commercial fit.
- 02
Ad Creative
Develop approved ad copy and creative assets that speak to a professional audience with a clear, credible reason to respond. Keep ad copy and creative assets distinct.
- 03
Ad Media
Manage sponsored content, lead generation forms, message and conversation formats where permitted, video, document and text formats, audience approach, budgets, and campaign structure only where each earns a role.
- 04
Ad Measurement
Connect LinkedIn activity to available lead quality, pipeline, revenue, and commercial signals so decisions are based on more than form volume or clicks.
- 05
Ad Optimization
Improve audience approach, ad copy, creative assets, offers, forms, budgets, placements, and campaign structure as learning accumulates.
THE RIGHT SOLUTION
The right LinkedIn Ads campaignFor how your customers buy.
Every campaign type earns its place. We match the right mix to your business, your margins and the way your customers actually buy.
Sponsored Content
Use when an approved professional audience can be reached with a relevant message and a clear next step.
- Target by role and company
- Build authority in feed
- Drive qualified traffic
Lead Gen Forms
Use when the form, qualification questions, CRM handoff, and follow up process are ready to handle enquiries properly.
- Collect leads without a landing page
- Qualify with the right questions
- Feed your CRM in real time
Message ADS
Use when a considered, direct approach is appropriate and the offer justifies a personal format.
- Reach buyers one to one
- Personalize by segment
- Book more conversations
Conversation ADS
Use when motion can explain a product, service, or proposition more clearly than static creative.
- Guide buyers by intent
- Multiple calls to action
- Higher engagement rates
Video ADS
Use when detailed content genuinely helps a considered purchase decision and the follow up path is defined.
- Explain complex offers
- Build trust quickly
- Warm up cold audiences
Retargeting ADS
Use when there is sufficient relevant visitor or audience activity and a clear reason to continue the journey.
- Re-engage previous visitors
- Stay top of mind
- Support long sales cycles
WHAT WE MANAGE
Your LinkedIn Ads account,Taken care of from start to finish.
You focus on running the business. We take ownership of the moving parts that make LinkedIn Ads a dependable growth channel.
LinkedIn Advertising Growth Strategy
Define the commercial role for lead generation, pipeline, account based reach, or considered purchase journeys.
LinkedIn Ads Account Audit
Review account structure, audience approach, campaign settings, ad copy, creative assets, forms, budgets, tracking, and commercial performance.
Campaign Structure and Build
Build or rebuild campaigns around audience definition, offer, lead qualification, customer journey, commercial role, and measurement.
Audience and Targeting Strategy
Use approved professional audience options where they create a relevant and commercially useful message.
Ad Copy and Creative Inputs
Plan ad copy separately from creative assets, video, document formats, proof, product materials, and offer inputs.
Lead Quality and Commercial Reporting
Report against agreed lead quality, pipeline, revenue, and commercial measures with clear limits of available data.
Trusted partners
Brands that trust Red Goat.
“Red Goat took our LinkedIn Ads from an afterthought to a core sales driver. The team is proactive, transparent and truly gets results.”
Agency fit check
Is Red Goat the right LinkedIn Ads agency for your business?
A good match if you are…
- A brand or retailer selling online, in-store or through retail partners.
- Already generating revenue and ready to grow it with LinkedIn Ads.
- Looking for a team that builds strategy around your business, not templates.
- Open to a partner who tells you what is working and what is not.
- Ready to build the platform role around commercial evidence, with offer, lead qualification, tracking and testing readiness in place.
Probably not us
A poor fit if you want…
- A cheap set it and forget it account with no strategy behind it.
- Guaranteed results without room to test creative and learn.
- An agency that will not challenge your offer or your funnel.
- A short term push with no plan for what comes after.
FAQ
Frequently Asked Questions
The questions most brands and retailers ask before working with us. Answered honestly.
Budget depends on audience size, offer, sales cycle, lead qualification, ad copy, creative assets, measurement readiness, margin, and the testing needed. We size a test around the commercial decision rather than a universal spend figure.
Lead volume is not the same as pipeline value. Considered purchases take time, so early learning focuses on lead quality, qualification, and the follow up process before scaling.
Yes, within our approved scope. LinkedIn is assessed when a professional audience, considered purchase, wholesale, partner, or lead based journey justifies a commercial role.
We manage strategy, audience, ad copy, creative assets, media, lead quality, measurement, and optimisation as one system, and report against commercial measures agreed with you.
Fit depends on a defined professional audience, a credible offer, a qualification and follow up process, and measurement that connects leads to pipeline value rather than form volume alone.
Ready to make LinkedIn Ads work harderfor your business?
Tell us about your audience, offer, sales cycle, lead qualification process, ad copy and creative inputs, budget range, measurement setup, and the commercial decision you need help making. We will determine whether Red Goat is the right fit.
LinkedIn Ads is evaluated within Red Goat's complete paid media management service when the audience and commercial goal justify the channel.